Coming soon: Airport customer service reps... who are holograms?
She can smile, point you to your gate, and even identify the nearest restroom. Just don't ask this disturbingly perky virtual worker to carry your luggage
The video: First Coachella brought Tupac back from the dead, and now, airports are also employing holograms of humans to dazzle (and assist) frazzled travelers. This summer, fliers dragging luggage through JFK and LaGuardia airports in New York City and Newark airport in New Jersey will be treated to "computerized, hologram-like avatars" working alongside busy human employees. (Watch a demo below.) The peppy, freakishly selfless, two-dimensional projection "smiles, answers questions, and can guide you to the nearest restroom or to your connecting flight," says The Associated Press. Each unit costs $250,000, but instead of making an outright purchase, The Port Authority of New York will spend $180,000 to rent five digi-helpers for a six-month period during the daunting summer travel season, when some tens of millions of people will pass through its three airports.
The reaction: This hologram is "more than just your average customer service representative," says Matthew Rosenbaum at ABC. "She's always ready with a smile, never needs a bathroom break or a shift change" and could easily give you "a lifetime of devoted service." I guess, says Fox Van Allen at Tecca. But why would The Port Authority pay $180,000 to rent "fake humans when they could have paid half that to hire real people"? Well, perhaps this "cheery, two-dimensional lady" really will "make the agony of modern air travel a little easier," says Eric Mack at CNET — "if she doesn't totally creep you out, that is." Take a look:
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Why more and more adults are reaching for soft toys
Under The Radar Does the popularity of the Squishmallow show Gen Z are 'scared to grow up'?
By Chas Newkey-Burden, The Week UK Published
-
Magazine solutions - December 27, 2024 / January 3, 2025
Puzzles and Quizzes Issue - December 27, 2024 / January 3, 2025
By The Week US Published
-
Magazine printables - December 27, 2024 / January 3, 2025
Puzzles and Quizzes Issue - December 27, 2024 / January 3, 2025
By The Week US Published