The Avengers' record-breaking opening weekend: By the numbers
Iron Man and his superhero pals score an eye-popping $200 million debut, obliterating the old record set by last year's Harry Potter finale
It took a prickly crew of superheroes to topple the record for the biggest domestic box-office opening of all-time. Marvel's The Avengers, uniting Iron Man, Thor, Captain America, The Hulk, and more, raked in $200.3 million in North America, clobbering the previous opening weekend record set by Harry Potter and the Deathly Hallows Part 2 last year. A look at how that historic haul breaks down:
$200.3 millionThe Avengers' opening weekend box-office total in North America, a new record
$169.2 millionThe previous record, set by Harry Potter and the Deathly Hallows Part 2
25.6 millionTickets sold to The Avengers over the weekend
4,349North American locations that screened The Avengers
$80.5 millionThe Avengers' gross on Friday, its first full day of release. That's the second-highest opening day ever, behind only the Harry Potter finale's $91.1 million.
50Percentage of Avengers audience members under the age of 25
60Percentage of Avengers audience members who are male. The film "scored a direct hit on that summer-season sweet spot: The young fanboy demographic," says Jen Chaney at The Washington Post.
93Percentage of critics who gave The Avengers a positive "fresh" rating on review aggregator site Rotten Tomatoes
A+Average grade assigned by moviegoers after screenings, according to market research firm CinemaScore. Such positive word of mouth suggests that The Avengers could join the billion-dollar club at the worldwide box office, says Kaufman.
11Films in the elite billion-dollar club, including Avatar and Titanic
$641.8 millionTotal worldwide gross of The Avengers so far. The film was released in most international markets a week before its U.S. premiere.
$220 millionReported amount Marvel and Disney spent to produce The Avengers
$100 millionReported amount the studios spent on global marketing
80Percentage of the weekend's domestic box office haul accounted for by The Avengers
$130.7 millionCombined domestic opening weekend gross of last summer's two Avengers-related superhero flicks: Thor ($65.7 million) and Captain America ($65 million). "When Marvel superheroes combine forces, they can not only achieve swift justice but also a much stronger immediate cash flow," says Jen Chaney at The Washington Post.