"Prom is the new wedding" — at least when it comes to the price tag, says Hadley Malcolm in USA Today. Combine increasingly obsessive helicopter parenting, teens' rising red-carpet worship and Facebook narcissism, and the decline of debutante and other coming-out balls in the South and Northeast, and the springtime high school dance is becoming extremely expensive. "This is social-arms-race spending," says Jason Alderman at Visa, which recently released a new survey of prom spending. Here, a look at some of the eye-popping numbers:
$1,078
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33.6
Percent increase over the $807 the average family spent last year
61
Percent of the costs parents will cover
39
Percent covered by the kids. Because parents pick up most of the tab, teens lack the "incentive to economize," which is "one of the reasons that prom spending may be running amok," says Visa's Alderman.
$20 to $250
Cost of prom tickets, depending largely on location, according to PromGirl.com
$25 to $130
Pre-prom dinner, per person
$30 to $275
Hair, makeup, and nails
$30 to $125
Prom photos, per person
$200 to $500
Limo rental, split among all riders
$100 to $400
Average prom dress purchase, with plenty of families spending much more
$1,200
Prom spending by families earning less than $20,000 a year
$842
Prom spending by families earning more than $75,000 a year
$695
Prom spending by families earning $40,000-$49,999 a year
$2,635
Prom spending by families earning $20,000-$29,999 a year
$23,050
The federal poverty level for a family of four
$1,944
What the average Northeastern family will spend on prom
$1,047
What the average Southern family will spend on prom
$744
What the average Western family will spend on prom
$696
What the average Midwestern family will spend on prom
Sources: Atlanta Journal-Constitution, USA Today, Visa/PR Newswire
