South Korea's successful 2018 Olympics bid: Winners and losers

On Wednesday, the South Korean city of Pyeongchang won its bid for the 2018 Winter Olympics, beating out Munich, Germany, and Annecy, France, for the hosting honors. After narrowly losing bids for the 2010 and 2014 Winter Games, Pyeongchang received 63 out 95 International Olympic Committee votes in a decisive first-round victory. What does the winning bid, which will bring a Winter Olympics to continental Asia for the first time, mean for Korea, and the rest of the world? Here, a breakdown of the winners and losers:

WINNERS

South Korea's economy

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According to the Korean Institute for Industrial Economics and Trade, the Olympics could bring in as much as $27 billion, while the Hyundai Research Institute estimates that it will inject $61 billion into the economy, factoring in investments, spending, and increased consumption. In Thursday trading, shares in South Korean construction firms and resort companies surged by as much as 15 percent.

South Korea's global image

"In Europeans' minds, Korea could be simply perceived as a country with a strong high-tech and information technology industry," says analyst Lee Dong-hun, as quoted by The Korea Times. "Korea's media exposure as a nation hosting the global winter sports event will help give Europeans a positive perception," showing that Korea isn't just a tech giant, but also a country with high-end winter sports facilities suitable for luxury travel.

South Korean President Lee Myung-bak

He might be "the greatest benefactor," says In-Soo Nam in The Wall Street Journal. The president's popularity has been on the decline following a number of scandals. "Will the Pyeongchang Olympics be able to restore the high approval ratings he enjoyed after his country hosted the G-20 summit last year? We'll see."

North Korea

"This is a day for both South and North Korea," says Unification Minister Hyun In-taek, as quoted by Reuters. Indeed, there's hope that the Olympics could encourage better relations between the adversarial Koreas, which have technically remained at war for decades.

Persistence

"The victory margin was massive and the message loud and clear: Persistence paid off for South Korea in its third consecutive bid for the Winter Olympics," says Stephen Wilson for the Associated Press. The country had suffered "two stinging defeats" previously, but it pressed on to finally, and decisively, win the bid.

LOSERS

Europe

South Korea's victory over Germany and France is part "a growing trend for major sports events," says Paul Radford at Reuters. Recent Summer Games have gone to Beijing and Rio de Janeiro — both firsts for their respective countries. Last year's World Cup was in South Africa, and in 2022 it will be in Qatar. These high-profile events are continuing to shift away from European dominance.

NBC

"At NBC Universal, the choice of venue is more likely to have elicited groans," says Marc E. Babej at Forbes. The network paid $2.38 billion for the rights to the 2018 and 2020 games, before the venues were decided. With the 14-hour time difference between Pyeongchang and America's east coast, it could lose a lot of money, as popular events are unlikely to take place during America's prime time. "NBC's best bet is to address the problem at its root: By weighing on the organizers to schedule more events during late mornings, Korean time."

Katarina Witt

Germans are taking the defeat especially hard. In Munich, thousands had gathered in Marienplatz for the announcement, and what they hoped would be good news. Munich bid chief and two-time Olympic figure-skating champion Katarina Witt reportedly had to be ushered away to regain her composure after the announcement. "At the moment, I am at a loss for words," she later said. "Obviously, we are bitterly disappointed."