Microsoft's Bing search engine is gaining ground on Google. Bing now powers 30 percent of U.S. searches, according to new data from tracking firm Hitwise. That's still less than half of Google's 64 percent share, but Bing has made "impressive" gains over the last six months — and if the trendlines continue, it could actually overtake Google next year, says Christina Warren at Mashable. Could Bing really take over as the top search engine?
Microsoft definitely has momentum: Since October, Bing has jumped from 24 percent of the search market to 30 percent, says Warren at Mashable. Sure, Google still has a 2-to-1 edge, but "that ratio was 3 to 1 last fall." If Bing keeps up this pace, it would surpass Google in less than a year. Whether or not that actually happens, it's clear that Bing is establishing itself as a "search superpower."
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