Democrats' new logo: Change you can sell?
DNC head Tim Kaine unveiled a new logo and tag line for the party, to refresh the Democratic brand — and the bloggerati isn't buying it
Yesterday, with his party bracing for a drubbing in the midterms, Democratic National Committee Chairman Tim Kaine was promising a game-changing announcement — and then unveiled a... new logo and tagline for the Democratic Party. What to make of the blue D-in-a-circle logo (which replaces a blocky, more overtly patriotic look) and "Change that matters" slogan? Bloggers, almost unanimous in their disapproval, are variously finding the logo...
Too (unintentionally) sad"Democrats were able to take their share of the news cycle... by picking perhaps the absolute most appropriate image they could in this political climate: a target. Looks like the Democrats just gave themselves a 'D.' Which some may feel is generous. Is the circle around it supposed to be more Obama iconography?"—J.P. Freire, The Washington Examiner
Too low-rent"It suspiciously resembles the logo for the pizza place where I used to work in St. Louis — a small independent chain called Dewey's Pizza, based in Ohio... Maybe Democrats are simply honing in on the insigniatic success of a Midwestern small business."—Chris Good, The Atlantic
Too childish"It looks much like the sort of logo you'd find on baby boys' sneakers. Hear that Democrats? Make little baby shoes... and sell it to partisan moms at like $500 per pair, and you'll be all set with your fundraising efforts this fall."—Jim Newell, Gawker
Too slavishly Obama-esque"The new look, indeed, seems torn out of the pages of the Obama for America campaign playbook, straight down to the circular logo and the evocation of 'change.'"—Sam Stein, The Huffington Post
Too evocative of alcohol abuse"Say what you will about The One’s omnipresent emblem from 2008, but purely as a piece of graphic design, it was great work: Visually pleasing, patriotically colored, contoured to recall his initial and a rising sun — bravura stuff. The new one looks like something Tim Kaine did himself, half-drunk, after a single Photoshop tutorial, with a ten-minute deadline."—Allahpundit, Hot Air