Opinion Brief

McDonalds' gay-friendly French ad

Is the fast food chain testing an all-inclusive message overseas before going gay in the U.S.A.? That's one theory

What will the French think of McDonald's new ad?

In what strikes some commentators as a curious move, McDonald's is apparently asserting a new gay-friendliness...in France. A new French TV spot shows a male teen chatting via cellphone with his male lover before digging into a McDonald's meal with his dad, who seems oblivious to his fast-food-loving son's sexual orientation. The ad concludes, "McDonald's. Come as you are." While it's "commendable of McDonald's to display their inclusiveness," says Nicholas Graham at the Huffington Post, "it's unclear why they felt the need to air such an ad at all. Were French gay people previously feeling unwelcome in McDonald's?" Maybe McDonald's is gauging reactions before airing it in "somewhat riskier" markets like ours, suggests Meenal Vamburkar at Mediaite, a theory that is "somewhat underscored by the ad's limited release in France." Watch the spot with English subtitles:

Recommended

6 outstanding homes in Ohio
House
Feature

6 outstanding homes in Ohio

The Week contest: Sailing pumpkin
A pumpkin boat.
Feature

The Week contest: Sailing pumpkin

6 magnificent Victorian homes
House
Feature

6 magnificent Victorian homes

The Week contest: Vomit job
Vomiting.
Feature

The Week contest: Vomit job

Most Popular

7 toons about DeSantis and Abbott's migrant relocation
Political Cartoon.
Feature

7 toons about DeSantis and Abbott's migrant relocation

Arizona judge bans abortion statewide by reinstating 1864 law
Pro-choice rally in Tucson
Abortion Fights

Arizona judge bans abortion statewide by reinstating 1864 law

Biden surprises Elton John with National Humanities Medal
Jill Biden, Elton John, Joe Biden
'Flabbergasted'

Biden surprises Elton John with National Humanities Medal