Can Obama save himself?

By bringing back his former campaign manager, David Plouffe, is the president admitting he's in deep trouble — and needs to start again?

President Obama is looking for the reset button. A year into his presidency, he's seen his approval rating plummet from 76 to 46; health-care legislation unravel; and upstart Republican Scott Brown usurp a "safe" Democratic senate seat in the Massachusetts upset. Obama, once heralded as a "political messiah," is drowning in a sea of blame. Will his abrupt decision to bring back 2008 campaign manager David Plouffe, to reshape his political strategy and communications, be enough to reboot his presidency, or is Obama already a lame duck? (Watch a CBS report about Obama's attempt to stage a comeback)

A new narrative is exactly what Obama needs: The president probably isn't going to change, says Mark McKinnon in The Daily Beast. But bringing on David Plouffe to take charge of his political communications — while "total bulls**t" — "will totally work" in terms of getting Obama better press. That's because the Washington press corps will see it as a "white flag" of contrition from Obama, and that's enough to "reset the story."

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