Divining power, Powering Alcoa

Energy cost forecasts are up, but oil just fell sharply. Alcoa starts off earnings season with some better-than-expected news. And a British ad giant makes a pitch for an unwilling takeover target.

NEWS AT A GLANCE

Mixed signals on energy costs

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Alcoa beats expectations

Alcoa, the world’s No. 3 aluminum producer, launched the second-quarter earnings season with a 24 percent drop in quarterly profit, to $546 million, due to rising energy and raw material costs. The earnings were better than expected, however, and Alcoa shares rose 3.5 percent in extended trading. (AP in Yahoo! Finance) Higher prices for aluminum and strong demand from China and other developing economies helped offset the rising production costs. “They’re not hitting the cover off the ball, but it’s an in-line quarter, maybe a little bit better than some people expected,” said Morgan Stanley analyst Mark Liinamaa. (Reuters)

Ad firm WPP makes hostile bid for Taylor Nelson

Britain’s WPP Group, the world���s second-largest advertising firm, made a $2.13 billion hostile bid for market research company Taylor Nelson Sofres. London-based TNS rejected the same offer from WPP last week. WPP is looking to merge TNS with its Kantar unit to create the world’s No. 2 market research firm. (Bloomberg) The TNS board has already backed a merger with German rival GfK AG; WPP might now force GfK to make a counterbid. (Financial Times, free registration) WPP’s offer is 52 percent higher than TNS’s share price before the GfK merger surfaced. “The more nervous you are about the environment and about TNS’s ability to deliver synergies” with GfK, said Numis analyst Richard Hitchcock, “the more attractive WPP’s offer is.” (Reuters)