Hugh Hefner began his life of hedonism shortly after marrying his first wife, Millie, in 1949, according to a forthcoming biography. Early in that marriage, Hefner and his brother, Keith, agreed to swap wives. Millie backed out, but Hefner still slept with his sister-in-law. “Hefner’s thirst for sexual experience became so strong that he even had a one-time homosexual experience,” says author Steven Watts. “He thought, What the hell.” The founder of the Playboy empire, who is now 82, cooperated with Watts and said the book is “all essentially true.”
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