What happened
Following the box office success of Iron Man, which grossed $98.6 million domestically on its opening weekend, Marvel Studios has set release dates for its next string of comic-book movies, for characters such as Thor, Captain America, and Ant-Man. Marvel Studios—creators of the X-Men and Spiderman trilogies—recently began producing their own movies in-house, with Iron Man and the upcoming Incredible Hulk being the first two. (Entertainment Weekly)
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Say what you will about blockbuster CGI movies, said Anne Kates Smith on Kiplinger.com, but they're working wonders for Marvel Entertainment Group. Marvel recently reported first-quarter earnings above projections, and its stock "is now trading near its highest price since the company emerged from bankruptcy in 1998." And now that the company is producing its own movies, it can hang on to even more of the profits.
In some ways, said A. Asohan on The Star online, we all profit culturally from comic-book movies. Before mass media, elders handed down "collective wisdom through stories" and myths that reflected cultural values, and comic books today extend and continue these mythologies. But "the problem is, as Hollywood brings more comic-book heroes to the silver screen, they’re tampering with the 'soundness' of decades-old mythologies." Movies simplify characters and stories for an audience that prefers "spoon-fed" entertainment. Hopefully, as comic-book movies evolve, so will their cultural mythologies.
