Dull Computers
Dell may have “led a sales revolution in the late 1990s,” says John Dvorak in MarketWatch, but the “crux of its problems” a decade later is that it’s “still living in the 1990s.” In an industry where times “change fast and hard,” Dell appears “more stodgy than ever.” Trying to order from Dell’s Web site, you wouldn’t know that today’s consumers are looking for either a laptop or a “modern power user’s” preconfigured “complete high speed” desktop machine. But Dell also doesn’t seem to realize that successful computers now are more than utilitarian machines—they are “objects of desire.” If it can’t fix that, it “may as well rename itself Dull Computers.”
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