Good Day, Bad Day

Accountants, TV advertisers

GOOD DAY FOR: Accountants, as up to 20 million lower-income taxpayers, veterans, and pensioners who don’t normally file taxes will have to this year it they want their stimulus rebate checks. The stipulation is in the fine print of the stimulus package signed yesterday. (MarketWatch)

BAD DAY FOR: TV advertisers, as steep strike-related viewership declines at NBC, ABC, and CBS have not affected high advertising rates, which were set before the Nielsen ratings and economy started going south. Fox is the only network where ratings are up for the 18-49 age demographic. For the other three, “as old favorites return with new episodes, audiences will return,” predicted ad buyer Bill Carroll. (MarketWatch)

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up