A group of 13 University of Wisconsin-Madison business school alumni donated $85 million to keep the school from changing its name for 20 years. The donors said that the school’s name, the Wisconsin School of Business, is an asset that will be worth $225 million in 20 years. John Fernandes of the Association to Advance Collegiate Schools of Business said this is a first for B-schools. But “there are probably 50 schools today not named that are thinking, ‘Do you think we can round up 10 to 15 donors to give us up to $50 million?’” he added. (BusinessWeek.com)
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
