Paris
The Seattle coffee giant Starbucks opened its first shop in Paris this week, offering huge paper cups of lattes-to-go to a people used to sipping espresso from china. Starbucks CEO Howard Schultz said the marketing approach would be understated. “We didn’t come here to displace any cafes,” he said, “or to teach the French people about coffee.” As it happens, the French already have their own chain, Columbus Cafe, which is doing quite well selling American-style coffee. “We were told the French would never drink coffee out of paper cups,” said Philippe Bloch of Columbus, “and certainly not coffee beverages with a high added value like cappuccino or iced coffees. And that is not true.” Starbucks plans to open 10 stores in France by the end of the year.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Trump picks conservative BLS critic to lead BLSspeed read He has nominated the Heritage Foundation's E.J. Antoni to lead the Bureau of Labor Statistics
-
What's a pocket rescission and can Trump use one?The Explainer The White House may try to use an obscure and prohibited trick to halt more spending
-
US, China extend trade war truce for 90 daysSpeed Read The triple-digit tariff threat is postponed for another three months
