The Today show’s Jean Chatzky, a contributing editor at Money, recently published her fourth book, Pay It Down! From Debt to Wealth on $10 a Day. Here she chooses six favorite business books.

Born to Buy: The Commercialized Child and the New Consumer Culture by Juliet B. Schor (Scribner, $25). This new volume by the best-selling author of The Overworked American plays to every parent’s fear. It explains, detail by detail, how society, and parents, turn today’s kids into consumers and how we must regroup if we don’t like the behaviors and attitudes we’re seeing.

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