The week's good news: Nov. 17, 2022

It wasn't all bad!

Joye B. Moore.
(Image credit: Courtesy photo)

1. Baker turns great-great-great grandmother's pie recipe into a business venture

Joye B. Moore's family recipe for sweet potato pie has been delighting friends, relatives, and anyone else lucky enough to try it for decades. "It tastes like home and it evokes memories of home," Moore told The Week. The recipe was created by her great-great-great grandmother, but was never written down — the ingredients, measurements, and instructions were repeated orally and memorized in the kitchen. Friends had been telling Moore for years she should start selling her pies, and after she lost her job in 2019, that's exactly what she decided to do. Moore launched JOYEBELLS Sweet Potato Pies in her hometown of Richmond, Virginia. During the pandemic, JOYEBELLS partnered with the grocery store chain Food Lion through its Supplier Diversity initiative. Today, her pies can be found on the shelves of Food Lion's 1,100 stores, as well as at Sam's Club and QVC.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us
Catherine Garcia, The Week US

Catherine Garcia is night editor for TheWeek.com. Her writing and reporting has appeared in Entertainment Weekly and EW.com, The New York Times, The Book of Jezebel, and other publications. A Southern California native, Catherine is a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.