The daily business briefing: January 16, 2018

CVS bans manipulated photos in marketing for its makeup, Airbus says it might have to stop making its massive A380 jets, and more

A CVS Pharmacy sign in Washington
(Image credit: SAUL LOEB/AFP/Getty Images)

1. CVS bans use of manipulated photos in marketing of its makeup brand

CVS Health said Monday that it would ban the use of manipulated photos in the marketing of its store-brand makeup. The nation's largest pharmacy chain also said it would require other beauty brands that sell products in its stores to commit to phasing out retouched or otherwise manipulated images by 2020. CVS Pharmacy President Helena Foulkes said the decision reflected the company's recognition that "unrealistic body images" are "a significant driver of health issues," especially among women, who account for 80 percent of CVS customers. "To try to hold ourselves up to be like those women is impossible because even those women don’t look like how they appear in those photographs," Foulkes said. The change could have a huge impact, as CVS is one of the largest sellers of beauty products in the U.S.

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