Tesla and bitcoin: a reckoning for Elon Musk?

The mercurial entrepreneur has abandoned the cryptocurrency. What are the likely consequences?

Elon Musk
Musk asked his 122m followers whether he should resign as Twitter CEO – and promised to abide by result
(Image credit: Hannibal Hanschke/Pool/AFP via Getty Images)

Back in February, when Elon Musk revealed that Tesla had bought $1.5bn worth of bitcoin and would henceforth accept the digital currency as payment for its cars, fans hailed the move as a sign that bitcoin had arrived as “a tool of corporate finance”, said Richard Waters in the FT. Musk appeared to embrace the idea with gusto, adding the hashtag #bitcoin to his Twitter profile and naming his CFO “Master of Coin”. His army of acolytes responded accordingly. By April, bitcoin’s price had climbed above $60,000, a record high at least partly attributable to the Tesla chief, said James Titcomb in The Daily Telegraph. But it turns out that “Musk’s influence works both ways”. His announcement last week that Tesla would no longer accept bitcoin as payment, owing to environmental concerns, whacked both the cryptocurrency and Tesla’s shares – knocking around $3bn off Musk’s net worth. Having fallen some 40% from recent highs to below $40,000 (and falling) bitcoin is now firmly in a bear market.

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