Chelsea defend price of £90 tops after 2016-17 kit goes on sale

Club insists most shirts will cost £55 as critics hit out at 'greedy' pricing scheme

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Eye-watering: Chelsea's new 2016-17 kit
(Image credit: Chelsea FC)

Chelsea have defended the cost of their new home kit after an angry reaction to the news that deluxe versions of next season's shirts would set fans back £90.

Eden Hazard and Ruben Loftus-Cheek helped launch the new strips on Facebook on Tuesday, but it was the "eye-watering price tag" rather than the design that generated the headlines.

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