The making of a vaccine misinformation meme

How an ER doctor's cautionary tweet becomes an "active psyop"

A rubber stamp.
(Image credit: Illustrated | iStock)

If you are Very Online, or simply possessed of an active Twitter or Facebook account, you have undoubtedly seen a false meme. Quotes wrongly attributed to historical figures, fabricated political "facts" presented by a bespectacled Minion, pixelated, context-free screenshots of ostensible news articles or peer-reviewed studies or statements from politicians — it's all out there, and you've probably encountered it, whether or not you realized at the time.

Have you ever wondered how this stuff gets started? Sometimes it's deliberate, of course. Some people deliberately lie and obfuscate on social media. That's how the QAnon conspiracy movement began — some person(s) started telling lies on the 4chan message board — and it's the form a lot of foreign election meddling has taken.

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Bonnie Kristian

Bonnie Kristian was a deputy editor and acting editor-in-chief of TheWeek.com. She is a columnist at Christianity Today and author of Untrustworthy: The Knowledge Crisis Breaking Our Brains, Polluting Our Politics, and Corrupting Christian Community (forthcoming 2022) and A Flexible Faith: Rethinking What It Means to Follow Jesus Today (2018). Her writing has also appeared at Time Magazine, CNN, USA Today, Newsweek, the Los Angeles Times, and The American Conservative, among other outlets.