Facebook reportedly found 41 percent of comments on vaccine posts 'risked discouraging vaccinations'


Facebook researchers earlier this year reportedly warned of the "huge problem" of there being "cesspools of anti-vaccine comments" on posts from authoritative sources.
A report from The Wall Street Journal published Friday describes how, despite Facebook CEO Mark Zuckerberg announcing in March that he hoped to use the platform to push 50 million people to get vaccinated, leaked internal documents show researchers warned the comments on posts about vaccines were "filled with antivaccine rhetoric" that could undermine this goal.
Weeks prior to Zuckerberg's vaccine announcement, a memo reportedly said Facebook's initial testing found that about 41 percent of comments on English posts about vaccines "risked discouraging vaccinations." Additionally, the memo said that even posts from authoritative sources were becoming "cesspools of anti-vaccine comments," which the authors described as a "huge problem" to fix. Even before the COVID-19 pandemic, the Journal reports that research from 2018 and 2019 indicated that Facebook's comments were "an important source of misinformation, even on seemingly innocuous articles."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
While Facebook took steps to remove false claims about COVID-19 vaccines, the Journal writes that the "systems used to detect vaccine posts for removal or demotion weren't built to work on comments." Facebook data scientists reportedly warned that vaccine hesitancy was twice as prevalent in comments as in posts. By April, Facebook had reduced the number of comments users could make on authoritative health sources per hour from 300 to 13, the Journal says.
A Facebook spokesperson, Aaron Simpson, said the "data shows that for people in the U.S. on Facebook, vaccine hesitancy has declined by about 50 percent since January," and that "narrowly characterizing leaked documents doesn't accurately represent the problem, and it also ignores the work that's been underway to make comments on posts about COVID-19 and vaccines safer and more reliable." Read more at The Wall Street Journal.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
Today's political cartoons - May 10, 2025
Cartoons Saturday's cartoons - artificial intelligence, cryptocurrency, and more
-
5 streetwise cartoons about defunding PBS
Cartoons Artists take on immigrant puppets, defense spending, and more
-
Dark chocolate macadamia cookies recipe
The Week Recommends These one-bowl cookies will melt in your mouth
-
Warren Buffet announces surprise retirement
speed read At the annual meeting of Berkshire Hathaway, the billionaire investor named Vice Chairman Greg Abel his replacement
-
Trump calls Amazon's Bezos over tariff display
Speed Read The president was not happy with reports that Amazon would list the added cost from tariffs alongside product prices
-
Markets notch worst quarter in years as new tariffs loom
Speed Read The S&P 500 is on track for its worst month since 2022 as investors brace for Trump's tariffs
-
Tesla Cybertrucks recalled over dislodging panels
Speed Read Almost every Cybertruck in the US has been recalled over a stainless steel panel that could fall off
-
Crafting emporium Joann is going out of business
Speed Read The 82-year-old fabric and crafts store will be closing all 800 of its stores
-
What's Jeff Bezos' net worth?
In Depth The Amazon tycoon and third richest person in the world made his fortune pioneering online retail
-
Trump's China tariffs start after Canada, Mexico pauses
Speed Read The president paused his tariffs on America's closest neighbors after speaking to their leaders, but his import tax on Chinese goods has taken effect
-
Chinese AI chatbot's rise slams US tech stocks
Speed Read The sudden popularity of a new AI chatbot from Chinese startup DeepSeek has sent U.S. tech stocks tumbling