Madrí: row brews over Yorkshire's 'Spanish' lager

Galician beer boss questions honesty of British brewer whose popular drink is 'confusing for the consumer'

Pints of Madri lager seen through a pub window
Madrí claims to embody 'the soul of Madrid' but the lager is brewed in Tadcaster, Yorkshire
(Image credit: Mike Kemp / In Pictures via Getty Images)

You'd be forgiven for thinking that Madrí Excepcional beer is "as Spanish as it comes", said The Telegraph.

Launched during the Covid pandemic, it was the "sales sensation of the year" in 2023 among Britain's alcohol brands, said The Grocer. But the Madrí logo is "a man adorned in the distinctive 19th-century chulapo style associated with the Spanish capital", and the bottle "features the phrase el alma de Madrid – the soul of Madrid," said The Telegraph.

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  Chas Newkey-Burden has been part of The Week Digital team for more than a decade and a journalist for 25 years, starting out on the irreverent football weekly 90 Minutes, before moving to lifestyle magazines Loaded and Attitude. He was a columnist for The Big Issue and landed a world exclusive with David Beckham that became the weekly magazine’s bestselling issue. He now writes regularly for The Guardian, The Telegraph, The Independent, Metro, FourFourTwo and the i new site. He is also the author of a number of non-fiction books.