Trendy ‘blouge’ wines are on the rise

“Is it a red wine, or a white?” said The Economist. “It is both.”

Trendy “blouge” wines have started popping up in bars around the world. A mix of white (blanc) and red (rouge) grapes, the resulting tipple is “light and refreshing, like a white, but with the structure and depth of a red”.

Mixing red and white like this is “not a new idea”. Winemakers have long been making champagnes from different coloured grapes. But recently producers have been “breaking new ground” with a growing number of “fresher” blouge wines often with “playful names to emphasise their novelty and expand their appeal”.

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While rosé is made from red grapes alone with limited skin contact, and orange wines are made from white grapes in the style of a red with extended contact with the skins, blouge wines are a hybrid made by co-fermenting both red and white grapes. They are targeted at “younger, more adventurous” consumers keen to try something new.

Combining grape varieties gives producers more “flexibility” in the face of climate change. Hotter weather can lead to red grapes accumulating sugar faster, while the “ripening of skins and seeds can lag behind, causing a mismatch”. By adding white grapes to the mix, acidity is boosted while the high alcohol level found in ripe red grapes is diluted.

The pretty colours “tempt the Instagram lens”, said The Telegraph, luring “aperitivo-hour drinkers” on the lookout for wines with the “appeal of a light cocktail; often fruity and chilled, perhaps with a vestige of florality and a tinge of either astringency or sweetness”.

BoogieWoogie from Aubert et Mathieu is due to arrive in the UK this month, said The Guardian. A “light and juicy blend of red and white grenache grapes”, this is the “perfect match for tapas, pizza and picnics”.

Or try Domaine Lucas Madonia: The Blouge 2024, a “high-quality, natural” wine that uses grapes grown at a vineyard nestled on a “steep mountainside in the Swiss Alps of Valais”. Best enjoyed “cold on a sunny day after work”, the “fruity, aromatic blend” of chasselas white and gamay red grapes has a “clean, lively finish” with hints of “juicy strawberries and raspberries”.