Women's basketball has shot up in popularity over the last few years thanks to WNBA superstars like Caitlin Clark, Angel Reese and Cameron Brink. Now, a new league looks to capitalize on this success. The 3-on-3 women's basketball league named Unrivaled began play last Friday and hopes to provide another option for fans.
Unrivaled's initial nine-week season will run from mid-January through mid-March. Since the WNBA season goes from May to October, Unrivaled's organizers hope the league will become a U.S.-based alternative for WNBA players, who often play overseas during the offseason.
How did Unrivaled get its start? It's the brainchild of WNBA stars Napheesa Collier and Breanna Stewart. Carmelo Anthony, Coco Gauff, Alex Morgan and Michael Phelps are athlete investors. Alongside "businesses and other organizations," they have "ponied up a combined $35 million to fund the league's debut season," said The Guardian. Corporate sponsors including Samsung, TNT Sports, Under Armour, Wayfair and Wilson will broadcast the games.
How does it work? Unrivaled is a 3-on-3 league, and games will be played on a smaller court, said Yahoo Sports. The league comprises "six teams, each with six players." Unlike standard basketball, the game's final quarter will be "played to a target score that's 11 points higher than the highest score at the end of the third quarter." The league is "hoping to produce a game reminiscent of the fast-paced pickup style that hoopers are used to playing on a street court," said ESPN.
What does the league mean for women's basketball? Proponents of the league hope it will open more doors for women's sports. The six teams all play in the same building near Miami, meaning that "everybody is in the same place, playing and learning from each other, instead of dispersing for offseason, individual overseas assignments," said The Guardian. This can eliminate the "isolation many of the athletes say they experience abroad."
The league has "goals to break barriers in women's sports and sports leagues in general," said USA Today. Unrivaled's total salary pool is about $8 million, said SB Nation, making the average salary about $242,000 for a nine-week season; the average salary for the WNBA's 16-week season is reportedly $102,000. For "so long, we have tried to fight against the narrative that women's sports is a charity," said Collier to Time. But it's a "great business investment." |