Miliband: no more Mr Gloomy - introducing Mr Positive

As Labour’s election campaign kicks off at Olympic Park, Ed’s spin doctors try to inject a little sunshine

The Mole

Ed Miliband will seek to shake off his ‘Mr Gloomy’ image when he kicks off Labour’s general election campaign today at London’s Olympic Park with a message of hope that Britain can “do better” under Labour than the Tories.

One of the first questions Miliband had to deal with from the Sky News audience last night was: “Why are you so gloomy?”

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is the pseudonym for a London-based political consultant who writes exclusively for The Week.co.uk.