Amazon Fire TV will take on Google and Apple
More than 200,000 films and TV episodes will be instantly available on Amazon Fire TV

AMAZON has unveiled a new set-top box that will deliver instant access to a library of 200,000 movies and TV episodes.
The palm-sized device, called Amazon Fire TV, will cost $99 (£59) and will make Amazon's enormous library of content, including games, apps, TV shows and films, available to users.
Fire TV connects directly to Amazon Instant Video's vast content bank, including films such as Frozen and Gravity, as well as popular TV series such as Game of Thrones and Sherlock which users can either rent or buy. The device also connects to media players from Netflix and Hulu, which allow single-payment access to multiple titles.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The device was launched last night in New York by Amazon Kindle executive Peter Larsen. Fire TV promises to serve high-definition video via high speed dual Wi-Fi. It also has an inbuilt microphone for voice control, and works with Kindle devices, which can be used as a remote for the set-top box. Fire TV will also anticipate what you might want to watch next and pre-load content to prevent buffering.
The new device will go head-to-head with the Apple TV box and Google's Chromecast dongle.
David Watkins of Strategy Analytics told The Guardian: "Amazon's move is essentially the final piece in a three-way battle between America's internet heavyweights for tomorrow's TV screen. It's like Dr Pepper challenging Coke and Pepsi's empire.
"Apple's there already, Google joined last year, now all will be up against the incumbent pay-TV providers. To thrive, however, they'll probably have to do partnership deals as Apple has been trying."
The comparatively cheap set-top device will aim to boost the electronic commerce company's profits in the same way the Kindle tablets has done, by driving sales directly to Amazon. Business Insider notes that during a single year, Kindle owners spend $443 more buying from Amazon than the average Amazon shopper who does not own a Kindle.
Apple currently dominates the streaming device market in the US with 43 per cent of all sales. Another device called Roku has 24 per cent and Google's Chromecast 14 per cent.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
'Russia's position is fragile'
Instant Opinion Opinion, comment and editorials of the day
-
The noise of Bitcoin mining is driving Americans crazy
Under the Radar Constant hum of fans that cool data-centre computers is turning residents against Trump's pro-cryptocurrency agenda
-
May 30 editorial cartoons
Cartoons Friday's political cartoons include the Gipper's message to Russia, the U.S. Constitution, TACOS ruining Trump's parade, and grift at the White House.
-
Google's new AI Mode feature hints at the next era of search
In the Spotlight The search giant is going all in on AI, much to the chagrin of the rest of the web
-
Is Apple breaking up with Google?
Today's Big Question Google is the default search engine in the Safari browser. The emergence of artificial intelligence could change that.
-
Amazon launches 1st Kuiper internet satellites
Speed Read The battle of billionaires continues in space
-
Google ruled a monopoly over ad tech dominance
Speed Read Attorney General Pam Bondi hailed the ruling as a 'landmark victory in the ongoing fight to stop Google from monopolizing the digital public square'
-
Why won't Apple make iPhones in America?
Today's Big Question Trump offers a reprieve on tariffs, for now
-
Not there yet: The frustrations of the pocket AI
Feature Apple rushes to roll out its ‘Apple Intelligence’ features but fails to deliver on promises
-
Space-age living: The race for robot servants
Feature Meta and Apple compete to bring humanoid robots to market
-
Apple pledges $500B in US spending over 4 years
Speed Read This is a win for Trump, who has pushed to move manufacturing back to the US