New Rolls-Royce Ghost: introducing the minimalist Roller
Take a look at the British carmaker’s ‘post-opulent’ but most technologically advanced model yet
When Rolls-Royce’s design team was given the brief for the all-new Ghost the objective was clear: create something minimalist, pure yet unmistakably a Roller.
Minimalism is not often associated with Rolls-Royce, but the British car maker says the look of the 2021 Ghost rejects “superficial expressions of wealth” and has an “evolved appreciation of luxury”.
Described by Rolls-Royce as “post opulence”, this is characterised by reduction, substance and a design which must be “limited, intelligent and unobtrusive”.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Over its ten-year lifespan, which began in 2009, the Ghost has become the most successful model in the marque’s 116-year history. The only components carried over from the first Goodwood Ghost to the new model are the Spirit of Ecstasy and umbrellas.
Everything else was designed, crafted and engineered “from the ground up”, says Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars.
“The result is the most technologically advanced Rolls-Royce yet,” he added. “It distils the pillars of our brand into a beautiful, minimalist, yet highly complex product that is perfectly in harmony with our Ghost clients’ needs and perfectly in tune with the times.”
The cost
With a starting price of £208,000 excluding taxes, you’ll still need a “bulging wallet to buy the thing”, says Top Gear. “That’s before you go anywhere near the options list. But remember, it’s for those who don’t want to show off”.
The engine
Rolls-Royce further developed the 6.75-litre twin-turbocharged V12 petrol engine in response to client feedback asking for near-instant torque and near-silent running. The hallmark V12 delivers 563 horsepower and 627lb ft of torque to the all-wheel steer, all-wheel drivetrain. According to the manufacturer, it will accelerate from 0-60 mph in 4.8 seconds and have a top speed of 155 mph.
The tech
Although creating a “pure and detoxifying environment” was one of the greatest challenges in Rolls-Royce’s history, the new Ghost is the most technologically advanced motor car the company has ever produced.
The equipment list includes:
- LED and laser headlights with more than 600m of illuminated range, vision assist, including day- and night-time wildlife and pedestrian warning
- Alertness assistant
- A four-camera system with panoramic view, all-round visibility and helicopter view
- Active cruise control
- Collision warnings and cross-traffic warning
- Lane departure and lane change warning
- A 7x3 high-resolution head-up display
- Wi-Fi hotspot
- Self-park
- Latest navigation and entertainment systems
- Doors which now electrically open as well as close
New Ghost: in pictures
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Mike Starling is the former digital features editor at The Week. He started his career in 2001 in Gloucestershire as a sports reporter and sub-editor and has held various roles as a writer and editor at news, travel and B2B publications. He has spoken at a number of sports business conferences and also worked as a consultant creating sports travel content for tourism boards. International experience includes spells living and working in Dubai, UAE; Brisbane, Australia; and Beirut, Lebanon.
-
Last hopes for justice for UK's nuclear test veterans
Under the Radar Thousands of ex-service personnel say their lives have been blighted by aggressive cancers and genetic mutations
By Sorcha Bradley, The Week UK Published
-
'It may not be surprising that creative work is used without permission'
Instant Opinion Opinion, comment and editorials of the day
By Justin Klawans, The Week US Published
-
5 simple items to help make your airplane seat more comfortable
The Week Recommends Gel cushions and inflatable travel pillows make a world of difference
By Catherine Garcia, The Week US Published
-
Rolls-Royce Phantom II: the luxury of choice
The Week Recommends Highly customised interiors – some of them years in the making – are stoking demand for the last petrol-powered Rolls-Royce
By Holden Frith Published
-
Sport on TV guide: Christmas 2022 and New Year listings
Speed Read Enjoy a feast of sporting action with football, darts, rugby union, racing, NFL and NBA
By Mike Starling Published
-
Rolls-Royce Spectre review: an ultra-luxury all-electric super coupé
The Week Recommends We get behind the wheel of the new Spectre at a first drive event in California
By Fergus Scholes Last updated
-
House of the Dragon: what to expect from the Game of Thrones prequel
Speed Read Ten-part series, set 200 years before GoT, will show the incestuous decline of Targaryen
By Chas Newkey-Burden Published
-
One in 20 young Americans identify as trans or non-binary
Speed Read New research suggests that 44% of US adults know someone who is transgender
By The Week Staff Published
-
The Turner Prize 2022: a ‘vintage’ shortlist?
Speed Read All four artists look towards ‘growth, revival and reinvention’ in their work
By The Week Staff Last updated
-
Black Badge Ghost review: Rolls-Royce embraces the dark side
The Week Recommends The Black Badge series is a sportier reinvention of the stately Roller
By Holden Frith Published
-
What’s on TV this Christmas? The best holiday television
Speed Read From films and documentaries to musicals for all the family
By The Week Staff Published