Netflix may introduce advertising before the end of the year

(Image credit: Nikolas Kokovlis/NurPhoto via Getty Images)

published 10 May 2022

Advertising may be coming to Netflix sooner than expected.

Netflix has told employees it aims to introduce an ad-supported tier in the last three months of 2022, The New York Times reports.

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Netflix revealed it was looking into launching an ad-supported tier last month after disclosing that it lost subscribers for the first time in a decade, leading the company's stock to take a hit. For years, Netflix ruled out the possibility of having ads on the platform. But in a reversal, Hastings said "allowing consumers who would like to have a lower price, and are advertising tolerant, get what they want makes a lot of sense."

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Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.

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