Netflix is testing a crackdown on password sharing
Bad news for all the Netflix password sharers out there: Netflix may soon be trying to raise your subscription fee.
As Netflix seeks to crack down on password sharing, the streamer announced Wednesday it's running a test prompting users to pay more to share their account with people outside their household, Variety reports.
Netflix's terms of service state users may not share their account with anyone outside their household, though many subscribers do so anyway. On Wednesday, Netflix said accounts being shared between households is "impacting our ability to invest in great new TV and films for our members," so it's exploring ways to "enable members who share outside their household to do so easily and securely, while also paying a bit more."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Namely, Netflix is testing a feature that would allow users to "add sub accounts" of up to two people they don't live with. Doing so would mean paying more, although less than a separate Netflix plan. It's also testing a way for users to transfer their profile into a completely new Netflix account while keeping their list, history, and recommendations the same.
In 2021, some users ran into a message telling them that "if you don't live with the owner of this account, you need your own account to keep watching," and users were asked to verify their account. At the time, Netflix co-CEO Reed Hastings said the company tests "many things" but would "never roll something out that feels like turning the screws."
For now, Netflix's new test is underway only in Chile, Costa Rica, and Peru, and it's not clear whether the features will be implemented elsewhere. "We'll be working to understand the utility of these two features for members in these three countries before making changes anywhere else in the world," Netflix said.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
7 beautiful towns to visit in Switzerland during the holidays
The Week Recommends Find bliss in these charming Swiss locales that blend the traditional with the modern
By Catherine Garcia, The Week US Published
-
The Week contest: Werewolf bill
Puzzles and Quizzes
By The Week US Published
-
'This needs to be a bigger deal'
Instant Opinion Opinion, comment and editorials of the day
By Justin Klawans, The Week US Published
-
DOJ seeks breakup of Google, Chrome
Speed Read The Justice Department aims to force Google to sell off Chrome and make other changes to rectify its illegal search monopoly
By Peter Weber, The Week US Published
-
Racist texts tell Black people in US to prepare for slavery
Speed Read Recipients in at least a dozen states have been told to prepare to 'pick cotton' on slave plantations
By Peter Weber, The Week US Published
-
Australia proposes social media ban before age 16
Speed Read Australia proposes social media ban before age 16
By Peter Weber, The Week US Published
-
FTC bans fake online product reviews
Speed Read The agency will enforce fines of up to $51,744 per violation
By Peter Weber, The Week US Published
-
States sue TikTok over children's mental health
Speed Read The lawsuit was filed by 13 states and Washington, D.C.
By Rafi Schwartz, The Week US Published
-
Amazon ending 'Just Walk Out' grocery checkout
Speed Read In its place, the company will let customers scan while they shop with Amazon Dash Cart
By Peter Weber, The Week US Published
-
Justice Department bites Apple with iPhone suit
Speed Read The lawsuit alleges that the tech company monopolized the smartphone industry
By Rafi Schwartz, The Week US Published
-
House votes to force TikTok to sell or face US ban
speed read The House passed a bill to ban TikTok on national security grounds unless it sells to a non-Chinese company
By Peter Weber, The Week US Published