Speed Reads

Sears, baby

Watch Mike Myers help out Sears Canada with a delightful new ad: 'My brother works here!'

Watch Mike Myers help out Sears Canada with a delightful new ad: 'My brother works here!'

In case you didn't know, Mike Myers has a brother named Peter, and Peter works at Sears Canada.

Unfortunately for Peter, Sears Canada is not doing so well. The company has rolled through four CEOs in three years and watched revenues plummet over the last decade. Time for an uplifting ad reassuring consumers that Sears Canada is in it for the long haul, and who could be better at selling that point than Peter, who's worked at the company for 32 years?

Well, the combination of Peter Myers and Mike Myers adds a little more star power, not to mention a charming, brotherly banter aspect.

"Are you going to do the tagline?" Peter asks Mike toward the end.

"To this commercial that's only being shown in Canada?" Mike asks. "Sure."

After a failed attempt at the "softer side of Sears," he settles on, "Sears Canada: My brother works here!"

Watch the whole delightful ad, below. --Sarah Eberspacher