Here's what happens when a strip mall cafe impersonates a fancy hipster restaurant for Halloween
Real Kitchen, a casual Chicago cafe, is spending its second Halloween doing its best Portlandia impression, and the result is a well-produced and hilarious video that anyone who's spent any time at a gastropub or dabbling in foodiedom will appreciate.
"Our name wasn't inane enough, so we pored through the thesaurus until we came up with 'Veritable Scullery," the video's narrator says. "Then we threw in 'the' and an ampersand, just for good measure."
"Veritable & The Scullery" has all the hallmarks of the Next Trendy Thing: Blacksmithing aprons from the 1400s, made-to-order ice cubes, and foraged dehydrated leaves. "We guarantee you won't recognize a single item of more than 200 ingredients on our 12-drink menu," the narrator says. "Trying to pretend you know what a tincture is has never been more fun."
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.
Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.
Indeed, playing trendy for the day certainly is. --Samantha Rollins
A free daily email with the day’s biggest news and analysis – and the best features from TheWeek.com
Samantha Rollins is TheWeek.com's news editor. She has previously worked for The New York Times and TIME and is a graduate of Northwestern University's Medill School of Journalism.