Dunkin' Donuts is finally getting into the hybrid pastry game
Dunkin' Donuts has finally decided to create a croissant-doughnut hybrid, but the company is clear that this won't be a "cronut."
The "Croissant Donut" will launch in U.S. Dunkin' Donuts stores beginning Nov. 3. It's been more than a year since New York's Dominique Ansel Bakery launched the cronut — spawning an overload of hybrid pastry imitators, including the "wonut" and the "Crumbnut" — but Dunkin' still thinks there's a market for the new creation.
Dunkin' did launch a croissant doughnut the "New York Pie Donut," in South Korea last year, but this is the first time the hybrid will be available in America. The company, however, denies that it's "copying a specific bakery in New York." The Croissant Donut doesn't have cream filling, which the Dominique Ansel cronut has, and it will be covered with doughnut glaze.
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The Croissant Donut will cost $2.49 — more than the average Dunkin' doughnut, but significantly less than the $5 cronut. And when your options for the cronut are an extremely difficult recipe or waiting in line, the Dunkin' version might be a nice alternative.
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Meghan DeMaria is a staff writer at TheWeek.com. She has previously worked for USA Today and Marie Claire.
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