Amazon's Fire Phone flops — to the tune of $170 million
If you're looking to gift a cheap smartphone this Christmas — one that can't properly run apps such as Google Maps or YouTube, and is overshadowed by more well-known options such as the iPhone or Samsung devices — then Amazon has your answer.
The company's Fire Phone has reportedly seriously undersold, with The Guardian estimating that Amazon moved just 35,000 units in the first month (a typical first month of sales records more than a million sold units). Amazon released the new device in June as a competitor to top-end smartphone options, but the company quickly cut the Fire Phone's upfront cost to just 99 cents in response to disappointing sales. While Amazon did not include the Fire Phone's writedown in its third-quarter earnings statement, chief financial officer Tom Szkutak said in a later earnings call that the "consolidated segment operating loss includes charges of approximately $170 million, primarily related to the Fire Phone inventory evaluation and supplier commitment cost."
The Guardian estimates that Amazon still has between 200,000 and 300,000 unsold Fire Phone units in its warehouses.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Sarah Eberspacher is an associate editor at TheWeek.com. She has previously worked as a sports reporter at The Livingston County Daily Press & Argus and The Arizona Republic. She graduated from Northwestern University's Medill School of Journalism.
-
7 drinks for every winter need possible
The Week Recommends Including a variety of base spirits and a range of temperatures
By Scott Hocker, The Week US Published
-
'We have made it a crime for most refugees to want the American dream'
Instant Opinion Opinion, comment and editorials of the day
By Anya Jaremko-Greenwold, The Week US Published
-
Was the Azerbaijan Airlines plane shot down?
Today's Big Question Multiple sources claim Russian anti-aircraft missile damaged passenger jet, leading to Christmas Day crash that killed at least 38
By Harriet Marsden, The Week UK Published
-
Nobody seems surprised Wagner's Prigozhin died under suspicious circumstances
Speed Read
By Peter Weber Published
-
Western mountain climbers allegedly left Pakistani porter to die on K2
Speed Read
By Justin Klawans Published
-
'Circular saw blades' divide controversial Rio Grande buoys installed by Texas governor
Speed Read
By Peter Weber Published
-
Los Angeles city workers stage 1-day walkout over labor conditions
Speed Read
By Justin Klawans Published
-
Mega Millions jackpot climbs to an estimated $1.55 billion
Speed Read
By Catherine Garcia Published
-
Bangladesh dealing with worst dengue fever outbreak on record
Speed Read
By Catherine Garcia Published
-
Glacial outburst flooding in Juneau destroys homes
Speed Read
By Catherine Garcia Published
-
Scotland seeking 'monster hunters' to search for fabled Loch Ness creature
Speed Read
By Justin Klawans Published