Russian billboard featuring bare breasts causes 500 accidents in one day

Eyes on the road, guys.

A Russian mobile advertising company garnered a bit too much attention recently when it sent out a fleet of 30 trucks bearing an ad promoting the effectiveness of their own truck-side ads. The ad on the trucks featured a woman cupping her naked breasts, with only a green translucent band covering the nipples. The copy simply states, "They attract."

Behold, a censored, SFW version:

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up

That slogan ended up being a bit too on-the-nose, as the trucks with the raunchy ads were credited with causing distractions leading to 517 car accidents in a single day in Moscow, the Daily Mail reports.

"I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by," motorist Ildar Yuriev told the Daily Mail. "Then I was hit by the car behind who said he had been distracted by the truck."

Upon hearing about the accidents, police were dispatched to round up and impound the trucks. AdvTruck, the mobile ad company, said it would fully compensate motorists whose vehicles were damaged in ad-related accidents.

"We wanted to draw attention to this new format with this campaign," an AdvTruck spokesperson said. Looks like he got his wish.