Eyes on the road, guys.
A Russian mobile advertising company garnered a bit too much attention recently when it sent out a fleet of 30 trucks bearing an ad promoting the effectiveness of their own truck-side ads. The ad on the trucks featured a woman cupping her naked breasts, with only a green translucent band covering the nipples. The copy simply states, "They attract."
Behold, a censored, SFW version:
That slogan ended up being a bit too on-the-nose, as the trucks with the raunchy ads were credited with causing distractions leading to 517 car accidents in a single day in Moscow, the Daily Mail reports.
"I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by," motorist Ildar Yuriev told the Daily Mail. "Then I was hit by the car behind who said he had been distracted by the truck."
Upon hearing about the accidents, police were dispatched to round up and impound the trucks. AdvTruck, the mobile ad company, said it would fully compensate motorists whose vehicles were damaged in ad-related accidents.
"We wanted to draw attention to this new format with this campaign," an AdvTruck spokesperson said. Looks like he got his wish.