Nielsen has been screwing up its network TV ratings since March

Nielsen has been screwing up its network TV ratings since March
(Image credit: iStock)

There are few forces more powerful in the TV world than Nielsen Ratings, which track the size and demographics of television audiences (and directly impact the amount a network can charge advertisers to run commercials on a TV show). But thanks to a "software bug," Nielsen has been misreporting the ratings of broadcast and syndicated TV shows — and they've been doing it since March.

In a conference call, Nielsen conceded that an internal investigation uncovered an error that resulted in inflated ratings for the broadcast networks. The organization stressed that "98 to 99 percent" of ratings would be affected by less than .05 percent of a ratings point.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us
Scott Meslow

Scott Meslow is the entertainment editor for TheWeek.com. He has written about film and television at publications including The Atlantic, POLITICO Magazine, and Vulture.