Nielsen has been screwing up its network TV ratings since March


There are few forces more powerful in the TV world than Nielsen Ratings, which track the size and demographics of television audiences (and directly impact the amount a network can charge advertisers to run commercials on a TV show). But thanks to a "software bug," Nielsen has been misreporting the ratings of broadcast and syndicated TV shows — and they've been doing it since March.
In a conference call, Nielsen conceded that an internal investigation uncovered an error that resulted in inflated ratings for the broadcast networks. The organization stressed that "98 to 99 percent" of ratings would be affected by less than .05 percent of a ratings point.
That leaves a "handful of cases" where the inflation was far greater. (Multiple outlets have speculated that ABC benefitted most from the inflated ratings, though Nielsen executives declined to comment.) In any case, the full impact of the error will be obvious on October 13, when Nielsen will issue revised ratings based on accurate data.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Scott Meslow is the entertainment editor for TheWeek.com. He has written about film and television at publications including The Atlantic, POLITICO Magazine, and Vulture.
-
Israel starts Gaza assault, approves West Bank plan
Speed Read Israel forces pushed into the outskirts of Gaza City and Netanyahu's government gave approval for a settlement to cut the occupied Palestinian territory in two
-
Conservatism is rising. Just look at the music.
In the spotlight The radio reflects American culture
-
Brooklyn vs. the Beckhams: trouble in paradise
In the Spotlight Scion of the Beckham clan and billionaire heiress wife Nicola Peltz staged an elaborate vow renewal – and none of his family were on the guest list
-
Trump says Smithsonian too focused on slavery's ills
Speed Read The president would prefer the museum to highlight 'success,' 'brightness' and 'the future'
-
Trump to host Kennedy Honors for Kiss, Stallone
Speed Read Actor Sylvester Stallone and the glam-rock band Kiss were among those named as this year's inductees
-
White House seeks to bend Smithsonian to Trump's view
Speed Read The Smithsonian Institution's 21 museums are under review to ensure their content aligns with the president's interpretation of American history
-
Charlamagne Tha God irks Trump with Epstein talk
Speed Read The radio host said the Jeffrey Epstein scandal could help 'traditional conservatives' take back the Republican Party
-
CBS cancels Colbert's 'Late Show'
Speed Read 'The Late Show with Stephen Colbert' is ending next year
-
Shakespeare not an absent spouse, study proposes
speed read A letter fragment suggests that the Shakespeares lived together all along, says scholar Matthew Steggle
-
New Mexico to investigate death of Gene Hackman, wife
speed read The Oscar-winning actor and his wife Betsy Arakawa were found dead in their home with no signs of foul play
-
Giant schnauzer wins top prize at Westminster show
Speed Read Monty won best in show at the 149th Westminster Kennel Club dog show