If you thought Kickstarter was only good for strange vanity art projects and crowdfunding rich actors' next films, take heart: The newly crowned "most successful Kickstarter ever" is perhaps the most useful picnic companion ever devised.
After asking for a mere $50,000 to fund his invention, the Coolest Cooler, creator Ryan Grepper has raised over $10.5 million from almost 50,000 backers as of this writing — and the Kickstarter campaign still has two days to go.
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