Google acquires music streaming service Songza

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last updated 8 January 2015

After several weeks of scouting and speculation, Google acquired the streaming service Songza Tuesday. The acquisition is the search giant's latest attempt to break into the increasingly popular online music streaming market. For now, Songza's streaming service, which offers "expert-curated" playlists designed for specific moods and activities, will remain the same.

Neither company disclosed the financial terms of the deal, though a source told The New York Post that Google bid $15 million or more to acquire Songza. The move arrives on the heels of Apple's $3 billion purchase of Beats Electronics last month, a direct effort to kick-start Apple's role in this new segment of the music market.