Alt-rock band OK Go shot to fame in 2006 thanks to their viral video for "Here It Goes Again" — and they've spent the past eight years trying to recapture that kind of success with a series of music videos that seem expressly designed to go viral.
The approach feels a little mercenary — shouldn't it be, like, about the music, man? But it's hard to argue when they're so good at what they do, and the new video for their single "The Writing's On the Wall" might be their most impressive yet. In one unbroken, 4-minute take, the band stages a staggering number of impressive optical illusions that serve as a visual representation of the song's lyrics. According to Rolling Stone, it took 50 takes to get the video just right — but all that hard work definitely paid off. --Scott Meslow