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For the first time in its 41-year history, the Daytime Emmy Awards won't be broadcast on live television. The National Academy of Television Arts and Sciences announced Thursday that since it couldn't secure an agreement with a network, it will live-stream the June 22 ceremony on its website.
The shift online represents a declining interest in soap operas. In the award show's heyday in the early 1990s, as many as 20 million people tuned in, before dropping to around nine million viewers a decade later. CBS and ABC have both carried the show, before it was bumped to the lower-rated CW network in 2009, where a measly two million viewers tuned in. The past two ceremonies have aired on CNN's HLN network, where ratings dropped even further.