Whether you loved or hated President Barack Obama's publicity stunt on Between Two Ferns, one thing is certain: it worked. On CBS This Morning, senior adviser Valerie Jarrett said the traffic that funneled from Funny or Die's website to healthcare.gov almost reached one million hits in less than 24 hours.
Jarrett told anchor Gayle King that it wasn't difficult to get Obama to participate in the skit and called it "overwhelmingly successful." She was also pleased with the site's numbers:
"I was checking how many hits were on the site last night when I went to bed. It was 10 million, which I'm sure breaks all kinds of records. But more importantly than that, the traffic on [healthcare.gov] has gone up 40 percent between yesterday and today, and that was the goal."
Jarrett speaks about it starting at the 4:20 mark. --Jordan Valinsky
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
DOGE put Social Security data at risk, official saysSpeed Read DOGE workers made the personal information of hundreds of millions of Americans vulnerable to identity theft
-
Court rejects Trump suit against Maryland US judgesSpeed Read Judge Thomas Cullen, a Trump appointee, said the executive branch had no authority to sue the judges
-
Trump expands National Guard role in policingSpeed Read The president wants the Guard to take on a larger role in domestic law enforcement
-
Trump says he's firing Federal Reserve Governor Lisa CookSpeed Read The move is likely part of Trump's push to get the central bank to cut interest rates
-
Abrego released from jail, faces Uganda deportationSpeed Read The wrongly deported Kilmar Abrego García is expected to be detained at an ICE check-in and deported to Uganda
-
Trump arms National Guard in DC, threatens other citiesspeed read His next targets are Chicago, New York and Baltimore
-
Judge: Trump's US attorney in NJ serving unlawfullySpeed Read The appointment of Trump's former personal defense lawyer, Alina Habba, as acting US attorney in New Jersey was ruled 'unlawful'
-
Third judge rejects DOJ's Epstein records requestSpeed Read Judge Richard Berman was the third and final federal judge to reject DOJ petitions to unseal Epstein-related grand jury material
