Whether you loved or hated President Barack Obama's publicity stunt on Between Two Ferns, one thing is certain: it worked. On CBS This Morning, senior adviser Valerie Jarrett said the traffic that funneled from Funny or Die's website to healthcare.gov almost reached one million hits in less than 24 hours.
Jarrett told anchor Gayle King that it wasn't difficult to get Obama to participate in the skit and called it "overwhelmingly successful." She was also pleased with the site's numbers:
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Why Rikers Island will no longer be under New York City's controlThe Explainer A 'remediation manager' has been appointed to run the infamous jail
-
California may pull health care from eligible undocumented migrantsIN THE SPOTLIGHT After pushing for universal health care for all Californians regardless of immigration status, Gov. Gavin Newsom's latest budget proposal backs away from a key campaign promise
-
Is Apple breaking up with Google?Today's Big Question Google is the default search engine in the Safari browser. The emergence of artificial intelligence could change that.
-
Trump vows to lift Syria sanctionsspeed read The move would help the new government stabilize the country following years of civil war
-
Senate rejects Trump's Library of Congress takeoverspeed read Congress resisted the president's attempts to control 'the legislative branch's premier research body'
-
Hamas frees US hostage in deal sidelining Israelspeed read Edan Alexander, a 21-year-old soldier, was the final living US citizen held by the militant group
-
White Afrikaners land in US as Trump-declared refugeesspeed read An exception was made to Trump's near-total ban on admitting refugees for the white South Africans
-
Qatar luxury jet gift clouds Trump trip to Mideastspeed read Qatar is said to be presenting Trump with a $400 million plane, which would be among the biggest foreign gifts ever received by the US government
-
Trump taps Fox News' Pirro for DC attorney postspeed read The president has named Fox News host Jeanine Pirro to be the top federal prosecutor for Washington, replacing acting US Attorney Ed Martin
-
Trump, UK's Starmer outline first post-tariff dealspeed read President Donald Trump and British Prime Minister Kier Starmer struck a 'historic' agreement to eliminate some of the former's imposed tariffs
-
Fed leaves rates unchanged as Powell warns on tariffsspeed read The Federal Reserve says the risks of higher inflation and unemployment are increasing under Trump's tariffs
