Twitter has announced its acquisition of ZipDial, a mobile marketing startup that allows users to access advertisements and promotions on their cellphones without using the internet. The deal reportedly cost between $30 and $40 million.
ZipDial lets consumers interested in companies dial their numbers and hang up before the call is connected. ZipDial then sends text messages, app notifications, and phone calls with advertisements to the users. Since the initial call counts as a "missed call," users aren't billed for contacting the business. The Wall Street Journal reports that ZipDial's campaigns have reached almost 60 million users, the majority of whom are in India.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Today's political cartoons - April 19, 2025Cartoons Saturday's cartoons - free trade, judicial pushback, and more
-
5 educational cartoons about the Harvard pushbackCartoons Artists take on academic freedom, institutional resistance, and more
-
One-pan black chickpeas with baharat and orange recipeThe Week Recommends This one-pan dish offers bold flavours, low effort and minimum clean up
-
Markets notch worst quarter in years as new tariffs loomSpeed Read The S&P 500 is on track for its worst month since 2022 as investors brace for Trump's tariffs
-
Tesla Cybertrucks recalled over dislodging panelsSpeed Read Almost every Cybertruck in the US has been recalled over a stainless steel panel that could fall off
-
Crafting emporium Joann is going out of businessSpeed Read The 82-year-old fabric and crafts store will be closing all 800 of its stores
-
Trump's China tariffs start after Canada, Mexico pausesSpeed Read The president paused his tariffs on America's closest neighbors after speaking to their leaders, but his import tax on Chinese goods has taken effect
-
Chinese AI chatbot's rise slams US tech stocksSpeed Read The sudden popularity of a new AI chatbot from Chinese startup DeepSeek has sent U.S. tech stocks tumbling
-
US port strike averted with tentative labor dealSpeed Read The strike could have shut down major ports from Texas to Maine
-
Biden expected to block Japanese bid for US SteelSpeed Read The president is blocking the $14 billion acquisition of U.S. Steel by Japan's Nippon Steel, citing national security concerns
-
Judges block $25B Kroger-Albertsons mergerSpeed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
