Little Caesars to offer pizza wrapped in 42 inches of bacon
Apparently, we've yet to reach peak bacon, as Little Caesars announced Wednesday that it's introducing a new deep dish pizza to its menu that has three-and-a-half feet of bacon wrapped around the crust.
The company's CEO, David Scrivano, told USA Today that the idea came to a member of the research and development team after eating a bacon-wrapped filet. Creating the pizza wasn't as easy as grabbing a piece of bacon the size of a small child and draping it around the crust, he added, saying that they had to make sure it wouldn't take too much extra time to cook and could travel well from stores to homes.
The pizza will be available starting Feb. 23 for $12, a higher price than Little Caesars' other items. Darren Tristano, executive vice president for research firm Technomic, doesn't think the cost — or the fact that each slice has 450 calories and 23 grams of fat — will deter anyone intrigued by the new offering. "Bacon has become the ultimate indulgence," he told USA Today. "It's a rebellious show of strength by many consumers to show that the health and wellness traction is like car tires spinning on ice."
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