Snoop Dogg wants people to stop investing in gun companies

Snoop Dogg — rapper, actor, sipper of gin and juice — can now add activist against gun violence to his résumé.

He's part of the new #ImUnloading campaign, which urges investors to work with their financial advisers to ensure their 401(k)s do not have any gun-related stocks. In a video, Snoop Dogg said he's been affected by gun violence "through the deaths of friends and family members and associates. I'm unloading for the loved ones I lost."

Given his past, Snoop Dogg might seem like an unlikely advocate — in the 1990s he was arrested in connection with the death of a man his bodyguard shot and killed (Snoop and his bodyguard were both acquitted) and he rapped about violence and the gangster lifestyle in his songs — but last year he released a song called "No Guns Allowed" and approached the Campaign to Unload on his own. "We're really glad to have him as part of this," spokeswoman Jennifer Fiore told CNN Money. "It's helping bring awareness to a lot of people who have no idea of the economic power they have to affect this debate on gun violence." —Catherine Garcia

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