Despite the fact that a large number of Americans find abortion to be morally unacceptable, pro-abortion rights activists are determined to destigmatize the procedure.
Carafem, a new clinic in the Washington, D.C. area, has an unconventional approach to providing patients with the abortion pill. The whole clinic has a "spa-like" feel, The Washington Post reports, and patients are provided with warm teas and soft robes.
While Carafem may aim to create a soothing atmosphere, President Christopher Purdy is unapologetic about the clinic's actual purpose. "We don't want to talk in hushed tones," he said. "We use the A-word."
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According to the Post, the pro-abortion rights campaign comes as the movement is struggling politically in the face of anti-abortion activists' growing momentum. Activists hope that clinics like Carafem, coupled with "unapologetic" and "bold" attempts to put a human face to abortion, will help normalize the controversial procedure.
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