Kraft Macaroni & Cheese's electric orange hue will soon be a thing of the past: Starting next January, the company will no longer sell its original version with artificial preservatives and colors, instead using paprika, annatto, and turmeric to give the dish its tint.
The change comes as consumers continue to shy away from processed foods, and while Kraft was willing to adapt, they had to make sure the taste wasn't altered. "We weren't ready to change the product until we were confident that Kraft Macaroni & Cheese tastes like Kraft Macaroni & Cheese," the company said. Kraft already has one product on the market, Kraft Mac & Cheese Boxed Shapes, without artificial flavors, preservatives, or synthetic colors, and plans to roll out additional preservative-free macaroni and cheese varieties later in 2016.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Book reviews: ‘Red Scare: Blacklists, McCarthyism, and the Making of Modern America’ and ‘How to End a Story: Collected Diaries, 1978–1998’Feature A political ‘witch hunt’ and Helen Garner’s journal entries
-
The backlash against ChatGPT's Studio Ghibli filterThe Explainer The studio's charming style has become part of a nebulous social media trend
-
Why are student loan borrowers falling behind on payments?Today's Big Question Delinquencies surge as the Trump administration upends the program
-
Markets notch worst quarter in years as new tariffs loomSpeed Read The S&P 500 is on track for its worst month since 2022 as investors brace for Trump's tariffs
-
Tesla Cybertrucks recalled over dislodging panelsSpeed Read Almost every Cybertruck in the US has been recalled over a stainless steel panel that could fall off
-
Crafting emporium Joann is going out of businessSpeed Read The 82-year-old fabric and crafts store will be closing all 800 of its stores
-
Trump's China tariffs start after Canada, Mexico pausesSpeed Read The president paused his tariffs on America's closest neighbors after speaking to their leaders, but his import tax on Chinese goods has taken effect
-
Chinese AI chatbot's rise slams US tech stocksSpeed Read The sudden popularity of a new AI chatbot from Chinese startup DeepSeek has sent U.S. tech stocks tumbling
-
US port strike averted with tentative labor dealSpeed Read The strike could have shut down major ports from Texas to Maine
-
Biden expected to block Japanese bid for US SteelSpeed Read The president is blocking the $14 billion acquisition of U.S. Steel by Japan's Nippon Steel, citing national security concerns
-
Judges block $25B Kroger-Albertsons mergerSpeed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
