The company that runs the Kentucky Derby will make $83 million off the two-minute race

Kentucky Derby
(Image credit: Rob Carr/Getty Images)

More than half of that revenue comes from high-end ticket sales, Bloomberg reports, and is helpfully pumped by this bit of 1-percent baiting at the Louisville racetrack:

Three years ago, the company opened the Mansion, an area with its own entrance, chefs, and 322 seats that average $10,000 each on Derby day. [Bloomberg]

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Ben Frumin

Ben Frumin is the former editor-in-chief of TheWeek.com.