Uber-like surge pricing could be coming to Disney's theme parks


In case long lines, crying kids, and exorbitantly priced sodas weren't enough to make you think twice about a vacation to one of Walt Disney's Parks and Resorts, the company may be considering surge-pricing, as well.
The Los Angeles Times reports that annual park pass holders received an online survey in which they were asked for their opinion on a new, three-tiered pricing system. Daily tickets would be separated into Gold, Silver, and Bronze levels: Bronze passes would cost $99 but could only be used on off-peak, weekend days; Silver passes would cost $105 and would be 'good' for all days excepting designated peak days and holidays; Gold passes would cost $115 and could be used 365 days a year, regardless of summer or spring breaks, or Christmas holidays.
Currently, California's Disneyland charges a fixed $99 daily ticket for parkgoers ages 10 and up, while Florida's Disney World offers a fixed daily ticket price of $105. The company told the Times that it regularly polls its visitors about various park enhancements, but still: Best be safe and get to Splash Mountain while it still only costs the low price of $99.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Sarah Eberspacher is an associate editor at TheWeek.com. She has previously worked as a sports reporter at The Livingston County Daily Press & Argus and The Arizona Republic. She graduated from Northwestern University's Medill School of Journalism.
-
Critics' choice: Three takes on tavern dining
Feature A second Minetta Tavern, A 1946 dining experience, and a menu with a mission
By The Week US
-
Film reviews: Warfare and A Minecraft Movie
Feature A combat film that puts us in the thick of it and five misfits fall into a cubic-world adventure
By The Week US
-
What to know before lending money to family or friends
the explainer Ensure both your relationship and your finances remain intact
By Becca Stanek, The Week US
-
Nobody seems surprised Wagner's Prigozhin died under suspicious circumstances
Speed Read
By Peter Weber, The Week US
-
Western mountain climbers allegedly left Pakistani porter to die on K2
Speed Read
By Justin Klawans
-
'Circular saw blades' divide controversial Rio Grande buoys installed by Texas governor
Speed Read
By Peter Weber
-
Los Angeles city workers stage 1-day walkout over labor conditions
Speed Read
By Justin Klawans
-
Mega Millions jackpot climbs to an estimated $1.55 billion
Speed Read
By Catherine Garcia
-
Bangladesh dealing with worst dengue fever outbreak on record
Speed Read
By Catherine Garcia
-
Glacial outburst flooding in Juneau destroys homes
Speed Read
By Catherine Garcia, The Week US
-
Scotland seeking 'monster hunters' to search for fabled Loch Ness creature
Speed Read
By Justin Klawans