Uber-like surge pricing could be coming to Disney's theme parks
In case long lines, crying kids, and exorbitantly priced sodas weren't enough to make you think twice about a vacation to one of Walt Disney's Parks and Resorts, the company may be considering surge-pricing, as well.
The Los Angeles Times reports that annual park pass holders received an online survey in which they were asked for their opinion on a new, three-tiered pricing system. Daily tickets would be separated into Gold, Silver, and Bronze levels: Bronze passes would cost $99 but could only be used on off-peak, weekend days; Silver passes would cost $105 and would be 'good' for all days excepting designated peak days and holidays; Gold passes would cost $115 and could be used 365 days a year, regardless of summer or spring breaks, or Christmas holidays.
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