The 'Prince George effect' causes Crocs sales to go up 1,500 percent

(Image credit: Twitter.com/StyleList)

published 26 June 2015

Crocs are cool again, thanks to Prince George.

After the young prince was photographed in a pair of $54 navy blue Crocband clogs at a charity polo game last week, sales of the much-maligned shoe have surged "1,500 percent," Amazon.co.uk told WWD. "Once again, Prince George proves there's no age limit on being a fashion icon," said Daniel Silverfield, the website's head of vendor management, shoes.

Earlier this year, the company — which saw quarterly sales decline 16 percent during the first quarter — ramped up production and launched a marketing campaign in hopes of bringing attention back to their shoes. Little did they know that all they needed to do was enlist the help of George to get that coveted royal boost.

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Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.