Crocs are cool again, thanks to Prince George.
After the young prince was photographed in a pair of $54 navy blue Crocband clogs at a charity polo game last week, sales of the much-maligned shoe have surged "1,500 percent," Amazon.co.uk told WWD. "Once again, Prince George proves there's no age limit on being a fashion icon," said Daniel Silverfield, the website's head of vendor management, shoes.
Earlier this year, the company — which saw quarterly sales decline 16 percent during the first quarter — ramped up production and launched a marketing campaign in hopes of bringing attention back to their shoes. Little did they know that all they needed to do was enlist the help of George to get that coveted royal boost.
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