Crocs are cool again, thanks to Prince George.
After the young prince was photographed in a pair of $54 navy blue Crocband clogs at a charity polo game last week, sales of the much-maligned shoe have surged "1,500 percent," Amazon.co.uk told WWD. "Once again, Prince George proves there's no age limit on being a fashion icon," said Daniel Silverfield, the website's head of vendor management, shoes.
Earlier this year, the company — which saw quarterly sales decline 16 percent during the first quarter — ramped up production and launched a marketing campaign in hopes of bringing attention back to their shoes. Little did they know that all they needed to do was enlist the help of George to get that coveted royal boost.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
The party bringing Trump-style populism to JapanUnder The Radar Far-right party is ‘Rise of Sanseito is ‘shattering’ the belief that Japan is ‘immune’ to populism’ the belief that Japan is ‘immune’ to populism
-
Southern barbecue: This year’s top threeFeature A weekend-only restaurant, a 90-year-old pitmaster, and more
-
Film reviews: Anemone and The Smashing MachineFeature A recluse receives an unwelcome guest and a pioneering UFC fighter battles addiction
-
Gold tops $4K per ounce, signaling financial uneaseSpeed Read Investors are worried about President Donald Trump’s trade war
-
Electronic Arts to go private in record $55B dealspeed read The video game giant is behind ‘The Sims’ and ‘Madden NFL’
-
New York court tosses Trump's $500M fraud fineSpeed Read A divided appeals court threw out a hefty penalty against President Trump for fraudulently inflating his wealth
-
Trump said to seek government stake in IntelSpeed Read The president and Intel CEO Lip-Bu Tan reportedly discussed the proposal at a recent meeting
-
US to take 15% cut of AI chip sales to ChinaSpeed Read Nvidia and AMD will pay the Trump administration 15% of their revenue from selling artificial intelligence chips to China
-
NFL gets ESPN stake in deal with DisneySpeed Read The deal gives the NFL a 10% stake in Disney's ESPN sports empire and gives ESPN ownership of NFL Network
-
Samsung to make Tesla chips in $16.5B dealSpeed Read Tesla has signed a deal to get its next-generation chips from Samsung
-
FCC greenlights $8B Paramount-Skydance mergerSpeed Read The Federal Communications Commission will allow Paramount to merge with the Hollywood studio Skydance
