Starbucks decides to put actual pumpkin in its pumpkin spice lattes
As we move in the coming weeks from "summer" to "late summer," an orange-and-brown colored light can be seen at the end of the tunnel: autumn — or, as some prefer to call it, Pumpkin Spice Latte Season. And this fall is already shaping up to be better than last fall, because Starbucks announced today that it has added a brand new ingredient to its signature seasonal drink: actual pumpkin. Below is the "new and improved" ingredient list for Starbucks' pumpkin spice latte:
Okay, so sure, it's kind of buried among other ingredients like Potassium Sorbate and Carrageenan, and yes, it's only 2 percent or less pumpkin puree, and it's only actually there "for color" — but hey, it's something.
BuzzFeed reasons that Starbucks made the move to appeal to customer demand. The coffee company has sold more than 200 million pumpkin spice lattes since it launched the autumn essential in 2003. While we'll have to wait to find out how the new recipe tastes, cutting out "caramel coloring" in favor of some of the actual orange stuff can't be a bad thing.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Make sure your Instagram is at the ready: PSL season is a mere 36 days away.
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
-
The growing US movement to end child marriages
Under the Radar Practice is 'surprisingly widespread' but only 12 states have so far banned it
By Harriet Marsden, The Week UK Published
-
'New arrivals are more than paying for themselves'
Instant Opinion Opinion, comment and editorials of the day
By Harold Maass, The Week US Published
-
6 stylish homes in Portland, Oregon
Feature Featuring a wall of windows in Collins View and a historic ballroom in Portland Heights
By The Week US Published
-
OJ Simpson, star athlete tried for murder, dead at 76
Speed Read The former football hero and murder suspect lost his battle with cancer
By Rafi Schwartz, The Week US Published
-
Momofuku's 'Chili Crunch' trademark uproar
Speed Read The company's attempt to own the sole rights has prompted backlash
By Rafi Schwartz, The Week US Published
-
Kevin Hart awarded Mark Twain Prize
Speed Read He is the 25th recipient of the prestigious comedy prize
By Peter Weber, The Week US Published
-
Is Downton Abbey set to return for a final film?
Speed Read Imelda Staunton reveals that a third movie may be in the pipeline
By Adrienne Wyper, The Week UK Published
-
'Oppenheimer' sweeps Oscars with 7 wins
speed read The film won best picture, best director (Christopher Nolan) and best actor (Cillian Murphy)
By Peter Weber, The Week US Published
-
'Rust' armorer convicted of manslaughter
speed read The film's cinematographer Halyna Hutchins was shot and killed by actor Alec Baldwin during rehearsal
By Peter Weber, The Week US Published
-
The Beatles are getting 4 intersecting biopics
Speed Read Director Sam Mendes is making four separate movies, each told from the perspective of one band member
By Peter Weber, The Week US Published
-
Taylor Swift to Miley Cyrus: female artists dominate 2024 Grammys
Speed Read SZA, Phoebe Bridgers and Lainey Wilson were also among the winners at LA gala
By Arion McNicoll, The Week UK Published